Monday, December 28, 2009

The benefits of foundations and the right finish for you!

Max Factor began his career in Hollywood in the 1920's as a makeup artist- he knew even then that women needed to protect their skin from the environment and that women look better with the proper foundation on their skin.
We need to protect our skin from pollution and the environment. Protecting our skin, will help in the prevention of premature aging. Most of my clients do not know or believe that their skin will stay cleaner, clearer and healthier longer when they regularly wear the right foundation with sunblock. Oily skin clients or clients with acne especially need the right foundation.

The benefits of wearing the right foundation finish are numerous- but what is the right formula for you?
For Normal to Dry skin types ( for a dewy and luminous radiance) I recommend our fantastic finish foundation with a broad spectrum UVA/UVB non-degradable sunblock for a sheer to medium coverage. Used alone it gives a soft finish and helps to lock in moisture and hydrate skin all day. All formulas offer a smoothing effect around the eye area. Ideal post microdermabrasion- and may be set with a translucent powder for a matte look.
For Normal to Combination skin types- An oil free full coverage formula. This may be used as a concealer with the other formulas or used alone as a foundation. This formula works wonderfully as a base for eye shadows. Lasts all day and is natural looking even up close.
For Oily Skin- an oil absorbing matte finish broad spectrum UVA/UVB sunblock makeup. If you have not been able to find a makeup that lasts all day- this is for you. This ultimate formula has an oil absorbing ingredient (magnesium sulfate) that helps to absorb excess sebum from the surface of the skin. Controls shine and helps maintain a matte finish all day and does not change color. No more layering on a foundation and powder- this formula starts out in a creamy liquid form and sets to an all day very natural looking matte finish. A quality foaming or creamy cleanser easily removes this non pore clogging formula. You can transform this all day matte finish at anytime from a light to a full coverage foundation. Those of you with dry skin that desire a full coverage may use this beautifully by applying a good quality moisturizer first- I suggest Sothys Hydrotimale or Sothys Softening emulsion under most foundations.

All formulas of Liquid Mineral makeup offer a full spectrum UVA/UVB of 20!

Dermatologists recommend using mineral makeup because they know that titanium dioxide and zinc oxide are two of the three sunscreen ingredients the the US that truly provide full protection against the most dangerous radiation of all, UVA radiation. The mineral, Zinc Oxide( in particular) and Titanium Dioxide provide the best protection you can find for your skin! Besides the sun protection benefits, Zinc Oxide is a mild anti-inflammatory for the skin, it helps to calm irritated red skin. The anti microbial action is very beneficial for those with acne. Mineral make up is not easily contaminated because it is not organic and does not support bacteria well. It is also very good for those who have allergies and skin conditions such as eczema or very irritated skin. The liquid mineral foundation has the additional benefit of "hollow sphere technology" fluid filled globes dispense moisture into the skin while remaining intact to bend and reflect light from the surface of the skin. The look of enlarged pores and wrinkles is minimized! You will immediately notice the difference in the tone and texture of your skin.

What ever your issue is- your skin is the 1st line of defense and needs to be protected. Do you want to get your glow back? Do you need a foundation that lasts all day? Maybe you just want your skin to look and feel good. The right finish is available for you. For more information please call (864) 525-4932

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